![]() By focusing on websites of a high standard, website developers utilise search engine optimisation (SEO) strategies to earn a high search engine ranking. Website developers strive to develop websites of high quality, which are unique and content rich as this will assist them in obtaining a high ranking from search engines. Websites are increasingly being utilised as marketing tools, which result in major competition amongst websites. ![]() For this reason some websites and webpages are subsequently blacklisted from their index. ![]() Search engines’ algorithms constantly evaluate websites and webpages that could violate their respective policies. The success of a search engine lies in its ability to provide accurate search results. ![]() Millions of webpages are submitted each day for indexing to search engines. With over a billion Internet users surfing the Web daily in search of information, buying, selling and accessing social networks, marketers focus intensively on developing websites that are appealing to both the searchers and the search engines. ![]()
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